Visual Brand Strategy: John Lewis Partners
Client Background
John Lewis, a well-known retail chain in the UK, has a rich history of providing quality products and excellent customer service. With a commitment to maintaining high standards, John Lewis introduced new company policies aimed at improving internal communication and operational efficiency.
Challenges Client Was Facing
- John Lewis encountered several challenges in rolling out their new policies:
- Complex Communication Needs: Ensuring that the new policies were clearly communicated
across various departments and stores. - Engagement:
Keeping the content engaging and accessible for all employees. - Consistency:
Maintaining a consistent message across all corporate communications .
What We Did
We collaborated with John Lewis to address these challenges through a series of strategic corporate videos. Our approach included:
- Dynamic Filming Techniques
To ensure our videos aligned with John Lewis’s existing visual style, we began by thoroughly researching their current video content. We analysed what was working well and identified areas where we could enhance the impact. By understanding their visual language, we utilised a range of dynamic filming techniques, including creative shots and professional editing, to complement their brand’s aesthetic. This approach not only kept the content engaging and visually appealing but also made it easier for employees to absorb the information. - Strategic Messaging
We worked closely with John Lewis’s communication team to ensure that the key messages were conveyed effectively. This involved scripting the videos with a focus on clarity and engagement, ensuring that the content was relevant and beneficial to all employees. - Corporate Videos
We produced a comprehensive set of corporate videos that outlined the new policies in a clear and engaging manner. These videos were targeted to John Lewis’s internal audience, ensuring that the message was both informative and easy to understand. - Social Media Integration
To further enhance visibility and engagement, we integrated the videos into John Lewis’s internal social media platforms. This allowed for easy access and sharing among employees, fostering a sense of community and collaboration.
- Strategic Messaging
We worked closely with John Lewis’s communication team to ensure that the key messages were conveyed effectively. This involved scripting the videos with a focus on clarity and engagement, ensuring that the content was relevant and beneficial to all employees. - Corporate Videos
We produced a comprehensive set of corporate videos that outlined the new policies in a clear and engaging manner. These videos were targeted to John Lewis’s internal audience, ensuring that the message was both informative and easy to understand. - Social Media Integration
To further enhance visibility and engagement, we integrated the videos into John Lewis’s internal social media platforms. This allowed for easy access and sharing among employees, fostering a sense of community and collaboration.
Results
The impact of our work was evident through the positive feedback and increased engagement from John Lewis employees:
⦁ Increased Engagement: The dynamic and professionally produced videos captured the attention of employees, leading to higher engagement and retention of the new policies.
⦁ Improved Communication: The clear and consistent messaging helped to ensure that all employees understood the new policies and their implications.
⦁ Positive Feedback: Employees appreciated the professional and engaging presentation of the new policies, which facilitated a smoother rollout and adoption process.
Through our strategic video production efforts, John Lewis was able to effectively communicate their new company policies, enhancing corporate communication and fostering a more cohesive work environment.